Via Kotaku, a post on the forums at the selectbutton site that may interest you. Famitsu is a wildly popular games magazine, sold in Japan only at newstands and not available in an English edition. The magazine is the 'gaming bible' for a lot of people, but not all of us have the language skills required to follow it. Many more are confused by what's seen as 'buying review scores', a practice that's more about the realities of the magazine's role than about corruption. From the article: "What Famitsu is -- and you wouldn't know this unless you've held a heavy issue in your hand on a tired Friday morning -- is straightforward (if not entirely honest) PR in a pretty, meaty, high-quality bundle. It's an advertisement feast. If the western concepts of 'journalistic integrity' are distorted and twisted within its pages, they're done so very lovingly. Because, you see, that degree of over-thinking really doesn't exist here. You can cry 'viral!!!!!!!!!!!!' and 'TEH PAID!!!!!!!!!!' all you want at Famitsu's features and articles. However, you can't change that it's a hell of a thing to look at on the train on Friday morning, or at lunch on Friday afternoon; it provides stimulating topics of conversation (for geekos) over Friday dinner." So, as Kotaku's Luke Plunkett says '[This is] why we all ignored the scores they gave Sonic, but paid attention when games like Blue Dragon and Lost Planet won them over.' </img>