You may remember that Google bought a small mobile social network called dodgeball. You don't remember, right? Well, don't be upset: Google also forgot about it. And the two founders decided to leave the "Mountain View-based Internet behemoth". For good.

It's no real secret that Google wasn't supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space. (...) It wasn't worth being that frustrated all the time - it was making us both crazy.

So now dodgeball looks almost the same as two years ago, while the mobile social space evolved and services like twitter or dada grew a lot lately. The obvious question is: why did Google buy Dodgeball?

{ Via Digital Markets. }