The Entertainment Software Rating Board said "E10+" would mark games that might contain "moderate amounts of cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes." The E10+ rating will reside on the scale between "E," meaning a game is appropriate for all ages, and "T," meaning a game for teenagers. The ratings system also includes "M" ratings for those over 17 and the rarely-used "AO" for adult audiences only.

The ESRB said it expected most top sports, racing and adventure games would continue to take an E rating, while racing games with graphic crashes and fighting games with superheroes would likely take an E10+. The ESRB rates virtually every game released in the United States. Its system has been praised by the federal government as one of the most effective in the media industry.

-Yahoo! News